Mootassem is the Co-Founder and Co-Owner of Designlab Experience. As the Creative Principal of the studio and an internationally recognized creative leader, Mootassem draws on over 40 years of multi-disciplinary experience across a variety of industries.&nbsp;
His intuitive and visionary design thinking has helped position Designlab Experience as a category-leading studio in the creation of theatrical and artistic environments and installations, fueled by expressive narratives and exquisitely crafted touchpoints. A master in transformational design that is consistently as unique, pioneering, as it is meaningful, Mootassem guides his team of architects, creatives, designers and fabricators from concept to execution and is involved in every project.&nbsp;
Mootassem is a passionate artisan who puts equal value into ideation and experimental prototyping, as he does into artistic collaborations and exceptional craftsmanship. Aside from his vision for Designlab Experience, Mootassem is a mentor and teacher to emerging creatives and architects.

Hibah&nbsp;is the Co-Founder and Co-Owner of Designlab Experience. In her role, Hibah drives the commercial development, stakeholder, and partner relations, as well as the overarching vision of the business.&nbsp;
Hibah collaborates closely with leaders in business and government, high-profile individuals, and institutions alike. As a trusted advisor, Hibah is sought out for her counsel in strategic project inception, her intuitive gift to envision initial thoughts and reframing these into concise opportunities, as well as her impeccable aesthetic.&nbsp;
Working with team members across all departments, she is continuously guiding the creative process, curating experience journeys, and aligning the stakeholder vision to drive boundary-pushing, impactful concepts, and space transformations. Hibah serves as an inspiring thought-leader and highly skilled guardian of Arabist design, culture, and heritage in the industry.

In her role as Chief Operating Officer, Yvonne strategically leads the organization, developing its business ecosystem and reach, to deliver growth and expansion throughout the holding group.&nbsp;
With experience built over&nbsp;a cross-disciplined&nbsp;20+&nbsp;year&nbsp;career, Yvonne has worked as a senior business&nbsp;executive in the EMEA region and&nbsp;across many industries ranging from&nbsp;communications, live events, hospitality, tourism,&nbsp;and leisure. Among&nbsp;her&nbsp;broad range of skills,&nbsp;she&nbsp;is an&nbsp;expert in accelerating&nbsp;the&nbsp;company&rsquo;s potential growth,&nbsp;organizational&nbsp;restructure, and building, empowering, and motivating teams.
An executive producer by craft,&nbsp;Yvonne&nbsp;works closely with the DLE team, clients, and key stakeholders, in producing multi-disciplinary experiences from concept to execution, that are meaningful, innovative, and exceptionally well delivered. As a keen practitioner of creative, experiential storytelling, rooted in insight and strategy,&nbsp;Yvonne&nbsp;guides the team to deliver engaging environments and narratives.

Chief Operating Officer

Marwan is the Head of Architecture of Designlab Experience. In his role as Lead Architect, Marwan conceptualises, designs, and directs the architectural expression within each project and ensures alignment across the creative departments.&nbsp;
With over 20 years of experience, Marwan&rsquo;s craft is underpinned by an exceptional understanding of structural composition, historical and contemporary architectural styles, as well as the artistic skill to conceive ideas that are as aesthetically on point, as they are theatrical, engaging, and timeless.&nbsp;
Marwan collaborates closely with architects, creatives, designers, and fabricators, as well as renowned artists and is involved in our projects from concept to execution. A master in experimentation and proto-typing, Marwan guides his team to perpetual innovation.

Lead Architect

Team | Designlab Experience | Designlab Experience

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A creative studio based in Dubai, Riyadh and Beirut, Designlab Experience specialises in the creation of transformative experiences through bespoke architectural design and art.

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Team

Management

Mootassem

El Baba

Hibah

Albakree

Marwan

Maalouf

Yvonne

Hoffzimmer

Mootassem

El Baba

Hibah

Albakree

Marwan

Maalouf

Yvonne

Hoffzimmer

Architecture

Jad

Nazareth

Elie

Marc

Samir

Yazan

Amal

Mario

Ryan

Ramon

Shibin

Jad

Nazareth

Elie

Marc

Samir

Yazan

Amal

Mario

Ryan

Ramon

Shibin

Creative

Nadine

Sarah

Samah

Layane

Maha

Dana

Reem

Cynthia

Cody

Nadine

Sarah

Samah

Layane

Maha

Dana

Reem

Cynthia

Cody

Interior Styling

Dina

Beatriz

Petra

Dina

Beatriz

Petra

Project Management & Production

Lama

Carla

Fady

Nadene

Stephanie

Aya

Sadiq

Chatty

Rana

Rayan

Joelle

Lama