World Travel & Tourism Council

Saudi Arabia hosted World Travel and Tourism Council’s annual Global Summit, the most influential Travel & Tourism event on the calendar. Industry leaders gathered with key government representatives to continue aligning efforts to support the sector’s recovery and move beyond to a safer, more resilient, inclusive, and sustainable future.

During the 22nd edition of the Global Summit, the visitor journey was underpinned by an omnipresent and multi-facetted expression of the landscape, culture, and heritage the Kingdom offers. 

Guests were welcomed to an experience that enables true connection and conversation in a setting designed to showcase the many fascinating, yet often unknown characteristics of the country’s regions, flavors, colors, and its people.

KAICC, Riyadh, Saudi Arabia. Location

The DLE team created a scenic backdrop for the plenary through large-scale, translucent landscape prints, complemented by a contemporary interior fit out. 

Great emphasis was given to the integration of Biophilia throughout all spaces to balance a bustling ambiance and action-packed agenda.

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