Saudi Cup 2023
Designlab Experience collaborated with the Kingdom's Jockey's Club to continue the enhancement of the venue and delivery of the vision of Saudi Cup as a top-tier international sporting event for the third consecutive year. Together with well-known sponsors such as The Polo Club, The Ministry of Culture, and The Ministry of the Environment, the 2023 edition of the Saudi Cup attracted a crowd of 20,000, providing an exhilarating experience to local and international visitors alike.
In 2023, the Saudi Cup was taken to the next level with semi-permanent structures that provided an elevated experience combining design and function for VIPs, media, and general admission guests. Drawing inspiration from the Najdi style architecture, the structures accommodating Premium Hospitality, the Media Center, as well as the Royal Building were imbued with traditional aesthetic references and modern appeal.
The façades of the building are adorned with a geometric pattern that draws inspiration from the traditional painted doors found at the heritage site. This one-of-a-kind motif is replicated through the use of aluminum composite panel cladding running all along the exteriors as well as accent textiles and woodwork featured in the modern and luminous interiors. .
In contrast to the previous year's use of the existing Royal Building, Designlab Experience planned a novel structure dedicated solely to his Royal Highness. Bridging tradition with modernity, the Royal Building features a Majlis as a welcoming communal area at the center of each floor, as well as a rooftop lounge offering 360-degree views of the racetrack making elevated hospitality the quintessence of the experience. The self-contained building with fully fitted kitchens and bathrooms, offices, guest dining and resting areas, was constructed to protocol-led functionality to the highest level.
Minimalist, earth-toned interiors were emphasized, while remaining consistent with the overall project's aesthetic. From the texture of the walls reminiscing of the look and feel of the Diriyah's mud architecture, to the wood parquet and the framed ceilings, the design code is carefully measured to provide the perfect balance between artistry and function.
The General Admission
The General Admission Zone, formerly a parking space, was a new addition to the Jockey Club, transformed into a family-friendly environment that was designed to exude a festival like atmosphere, featuring retail and F&B kiosks, art installations, recreation, and entertainment spaces for spectators over the racing weekend.