Formula E

Designlab Experience was honoured to be commissioned to design the Royal Cube, the private VIP viewing deck for Crown Prince Mohammed bin Salman at the inaugural ABB Formula E in 2018, as well as the following year of Formula E in 2019.

Overlooking the racetrack and UNESCO heritage ruins of Ad Diriyah, the Royal Cube provided a sophisticated gathering space for the Crown Prince and his VIP guests. The interior décor was characterized by a contemporary treatment of traditional Diriyah patterns throughout the three levels. A lightbox technique was incorporated in the design of the walls, structuring layers of semi-transparent and printed fabric to create a dynamic visual impression. Organic materials and textures inspired by the surrounding Diriyah nature were incorporated into multiple relaxed seating spaces, including an outdoor terrace.



2019 & 2018Year
630 paxEvent Size
Riyadh, Saudi ArabiaLocation

In close proximity to the Royal Cube, in 2018 fine dining restaurants were sensitively integrated into the Ad Diriyah UNESCO site. A modular design approach was used to construct luxury restaurants Cipriani, Nizomi and Shababeek. Each dining structure stood in harmony with the natural surroundings, while still maintaining strong individual brand identity.

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Al Bujairi